The super bowl is an amazing opportunity for the handful of brands that outbid the competition for a chance to have one of the very few mass audiences left in American Media. But for most advertisers and marketers it pretty irrelevant. Kinda like the latest Bently Automobile being irrelevant to a subway commuter in Guangzhou.
For most businesses, reaching an audience is only affordable on a smaller scale. Often this is accomplished with cable television buys or social media placement. Even for large brands like retailers for who mass-market media can be inefficient.
What they do need is smart placement and great creative content that gets noticed and remembered. If you’re interested to learn more about how Fluid Films can help you achieve this don’t hesitate to reach out to us.