Orson Wells famously said “a writer needs a pen, an artist needs a brush but a filmmaker needs an Army.”
Back in Orson’s day. Cameras were heavier, lights we very cumbersome and most movies were made within the studio system. Well, it no longer takes an Army to make most films but it doesn’t take considerably more collaboration than what a writer or an artist needs. With collaboration there is also compromise. But it’s up to you how you compromise and where you give and take.
At Fluid Films we’re constantly evaluating new technology to maximize the dollars our clients spend on production. Our goal is to make sure they have to compromise as little as possible when it comes to the technical side of their productions. Budgets are not what they used to be and demand for content is greater than ever. Compromises must be made. This means smaller crews and tighter production schedules usually.
Fortunately cameras are more nimble with much better picture quality than older video cameras and equal if not better than film. They’re much more light sensitive meaning huge fixtures are no longer a requirement. Learning how to leverage this technology has allowed us to provide the best possible results for our clients.