In the old days of adverising, it used to be that commercials, social media and online video advertising were all different media with desperate audiences. Therefore they had different campaings with different production processes. A different creative team would concept and entirely differnt creative and hire a different director and video production firm.
The days of this making sense are over and it’s time your production of video marketing content recognize this overlap. It no longer takes a different set of skills to work in mulitple video content and marketing formats. Hire a great team of content producers and they can create video marketing for any screen.
How do we accomplish creating content for all screens at once? It’s called planning. We combine that with deligent execution on shoot days. Some production companies do an OK job of planning and have erractic shoot days and fall behind schedule. The amound of media created today requires attention to detail. It’s likely that each shoot these days should serve in the creation of media for 3 or 4 media formats.
We want our video production client to be able to use media we create for broadcast, Facebook, Instagram, YouTube and more. Advertisers need more content than ever to stand out in the over crowed battle for attention. A video production company should be doing the best to arm their clients with the most content possible at the end of a shoot. They should pan their video adversiting shoot with this in mind.
We’re experts in creating video ad content that lives on multiple screens. We produce content that’s suitable for 4K televisions, smartphones and everything in between. We also have the expertise to get your content where it needs to be. We can custom tailor the content and media buy to maximize your advertising dollars on all screens. Let us help you on your next project, just reach out today.
Video advertising is using video as an advertising tool on the internet including social media and streaming services. Ads can be featured on YouTube, Instagram, Facebook or on other video platforms like Hulu and branded sites.
Commercials are broadcast at a defined time on a defined station to a broad audience. Video ads are highly targeted to custom audiences using internet delivery.
Facebook video is a good example of video advertising. YouTube pre-roll ads are another. Hulu commercials are another great one.
Conversion rates per view are higher for video advertising than commercials. This is because they are much better targeted than traditional advertising.
Video ads are created the same way other video content is created but to specifications unique to the platforms the content is running on. Some platforms have unique shapes or length restrictions.
User-generated content is created by users of a product and platform in support of a brand. i.e. random Facebook user writes a post about how much he loves his Subaru. A video ad would be a “boosted” Facebook video post created by Subaru featuring a man who loves his Subaru. The video ad will have a much larger reach.
Let us know if you have any more questions about implementing a video campaign.