Video marketing is the number on concern of most brands these days. How do you effectively communicate on social media, the web and online advertising. The answer is video marketing, video marketing and more video marketing.
Isn’t video marketing just a commercial? Well yes. And no. It is a video that is designed to sell the audience something. But if you mean is it just like a TV commerical the answer is not.
Videos should be highly targeted. The audience is narrowed much further than it is in traditional TV advertising. Therefore the video’s message can be more precise. Also in video marketing the video itself may need to conform to the media channel it’s in. Like Tik Tok or InstagramTV. These videos are built to different specs than a standard TV commericial so the strategy and execution are unique.
Fluid Films producers have deep knowlege of production and how to put it to use in new media. We’ve been working on digital advertising campaigns since they were invented and know the complexity that agency producers have to deal with getting completed assigments out the door. We understand your frustration with production schedules and do our best to make your traffic managers as happy as your creatives.
But it’s not enough to make a video. It has to have a purpose and an audience. It has to be on strategy. It has to be memorable. And it better stand out since everyone else in your catagory is also creating video content.
Not only are we experts in crafting your video but we’re also experts in connecting and placement of video so that your messages is effective and seen by the right audience. With Fluid Films, you won’t be producing a video and hoping it goes viral. You’ll be crafting a video with purpose and an audience. Learn more how we can help you develop your next video marketing campaign.