Good news – video advertising spending is up for 2016! Whether you vote Green, Blue or Red, one positive you can learn from the election is that video advertising is increasing. Especially in app advertising.
Also the emerging Over The Top category is stealing eyeballs from traditional channels, both increasing opportunity and potentially costs. What’s an advertiser to do as video advertising spending increases? Know your consumer – as spending increases so do opportunities. Develop a strong strategy and develop great content or sponsor it. These days, your advertising could look like an ad but doesn’t have to.
Want to learn how you can make the most of your video marketing dollars in today’s changing landscape be sure to reach out to us today.