We’re halfway through the summer of 2013 and it’s been a bloodbath for Hollywood thus far. There have been major block buster flops by “bankable” stars. Proving again, Goldman’s thesis that “no one knows anything” in Hollywood.
But this is a valuable lesson for marketers too. We all have so many choices for entertainment and distraction that to invest everything in one giant project is frankly silly. We need to think about ways to create lots of content that has multiple uses on multiple screens. There is no guarantee no matter how much talent you put on the screen that your next video will go “viral.”