Will 2014 be the year of content marketing?

A lot of the same sort of predictions are being bandied about that we’ve been seeing for the last couple years.

  • More content marketing
  • More online ad retargeting
  • More social
  • Crowdsourcing of marketing content
  • More mobile
  • SEO to be more important
  • More integration

We’d have agree with most of this. Two of the trends that has been bandied about by the guru types as a solve for everything but cancer are social and crowd sourcing. First, for social, only certain “cult” brands are able to create a very large footprint with social. Brands that have a unique relationship with their core consumers. Frankly, if you make something less exciting than iPads and Harley choppers, good luck finding a large group of people to spread your message for free.

Crowd sourcing of marketing content. If you’re expecting a crowd of free labor to spread a strategic message about why others should buy your product, you’re dreaming. Unless of course your Mr Harley or Mr Davidson.

So what’s the takeaway? Like every year plan effectively, have a good strategy, understand your audience and work on creating marketing content that’s integrated and makes use of social and mobile platforms effectively.

Want to learn how to improve your content marketing with video? Reach out to us today to find out how.