An intelligent video content strategy is essential for success.
Build it and they will come is how the famous line goes. The video content strategy is very similar and has been used by newspapers, radio stations and television programers for generations. In a nutshell: if the content is great, it finds and audience and advertisers. Everyone is happy.
An effective content strategy online is similar. Great content properly distributed and seeded finds and audience and helps marketers educate consumers. As a bonus, great content can also help build an effective web presence and enhance your search engine optimization.
How do you get started? Learn about your target audience. Find out what they talking about, what interests them. Then start creating what interests them.
You can start small. Even a Twitter account or Instagram account can help educate your audiance about your brand. A facebook page is also a great place to start seeding content. But don’t try and do everything at once until you have a good idea about what your audience is looking for. As you begin to understand your audience you can invest more time and resources in creating content for them.
At Fluid Films, we have years of experience developing strategy and would love to help you develop your video content strategy. Just drop us a note here. We can schedule time for a call or a meeting to discuss your business and your audience and then help you develop and plan for reaching them with video content and other branded messages.