Commercial Production In Atlanta
Want to make it in the commercial production business? You've got a few options on where to make a go…
4 years ago
Blog
No that the Super Bowl is over, let’s talk about what’s important for most advertisers
The super bowl is an amazing opportunity for the handful of brands that outbid the competition for a chance to…
5 years ago
Online Commercials
You may be thinking that your brand needs a commercial. And you're probably correct. Most brands can use some promotion…
5 years ago
It no longer takes an army. But it does take compromise.
Orson Wells famously said "a writer needs a pen, an artist needs a brush but a filmmaker needs an Army."…
6 years ago
Announcing Subscription Services
Fluid Films is proud to announce video production subscription services. A subscription includes discounted monthly videos produced for social media…
6 years ago
You need a campaign. Not a video.
We love our work. Every commercial or online video we make is a precious piece of art that we guide…
6 years ago
Video technology is no substitute for storytelling
It's almost time for the annual NAB Show in Las Vegas. It the annual show where the suppliers to the television…
6 years ago
Georgia Film Day
This week the Georgia Film industry and Georgia legislators celebrated Georgia Film Day at the gold dome. Hundreds of film…
6 years ago
Atlanta Video Production Market
The Atlanta Video Production Market. A Producers Prospective. In 2017, Georgia topped Los Angles in film production. This number represents…
6 years ago
What story give your business meaning?
Every business has a story that gives it meaning? Most success successful business started with a purpose in mind. They…
6 years ago
Facebook Live Production Services
Seems like all the influencers are "going Facebook Live". You could argue that it may just be a trend but it's…
6 years ago
Need Atlanta Video Production resources? Tap ours.
Need production resources while shooting in Atlanta? Use ours.
6 years ago
Is video really different now? Or there are no game changers.
The news business, whether the business trades publications, the political reports or the technology pages need something new to report.…
6 years ago
Top Production Company on AgencyList
Fluid Films is excited to announce we have been listed as one of Atlanta's top video production companies by AgencyList.…
6 years ago
Production services for out of town producers
Atlanta is becoming a more and more prominent production location. It seems like everyone is shooting here now. This means…
6 years ago
CES Predictions for video advertising. Don’t get too excited.
CES is going to create a lot of buzz about new and exciting products that promise to change the way…
6 years ago
Video Production Quality and Quantity
The quantity of video production is exploding today. A decade ago, internet speeds didn't support web streaming with consistency. Buffering…
6 years ago
What video production clients notice on set and what they actually should.
We've been producing video a long time and we've worked with a lot of clients on all types of shoots.…
7 years ago
Two biggest video marketing trends of 2017
7 years ago
Producing Exceptional
What is exceptional? As far a film and TV production, something like Game of Thrones comes to mind first for…
7 years ago
Four Factors of a Professional Video
There are four areas that make a professional video vs. amateur. And it's no accident that you will find tradespeople building…
7 years ago
Creating a brand video
We're currently working on a brand video for a startup. This is something we've done for companies usually when they're…
7 years ago
Video Content Marketing
What exactly is video content marketing? This is one of the hottest topics of brand marketers today but also one…
7 years ago
Producing a corporate video – what you should know
Producing a corporate video is easy. Producing a good one on budget isn't. What should you know if you want…
7 years ago
New entertainment production
Fluid Films is proudly producing First Draft – the show about craft beer. First Draft follows our hosts John and Robert…
7 years ago
Social Media Video
Creating effective social media video for your brand When you look at social media today, you'll find all sorts of…
7 years ago
Online Video Tips: How to much to spend?
One of the first questions we get from new clients is how much does an online video cost? Which is…
7 years ago
Is VR still the next big thing?
Is VR the next big thing? I'll bet on it, even after Facebook just closed 200 of its pop-up stores…
7 years ago
Producing great video within your limitations
To paraphrase Clint Eastwood's character, Dirty Harry, in Magnum Force, a "video producer's got to know their limitations." This doesn't…
7 years ago
Video production tip: Video Production Quality Control
For marketers, video production quality control is critical in today's price competitive environment. The downward cost pressured created by a…
7 years ago
Video Production Tips: Don’t over shoot.
Over shooting can cause big problems downstream in your production. Don't over shoot. This may seem obvious but it needs…
7 years ago
360 Video: Five uses in marketing today.
Now that 360 video is available to anyone with a smartphone smart marketers are figuring out how they can use…
7 years ago
Website Video Is Now Expected
It seems like just last year website video was optional. Now with fiber optics cable and LTE wireless, everyone expects…
7 years ago
2017 trends in video and marketing
The big trends in video for 2017 Every year technologist tell us that it's going to be different. Usually we're…
7 years ago
Video Advertising Spending Is Up for 2016
Good news – video advertising spending is up for 2016! Whether you vote Green, Blue or Red, one positive you…
7 years ago
1,000 online videos produced last year.
As we begin the start of football season now is a time to look back at the last year. Over…
8 years ago
Why Is Branded Content Hot Now
Branded content is the hottest thing in marketing right now. And there are some very good reasons. First, the cost…
8 years ago
The Golden Age of Content
There's never been a better time to be a content creator. There's more opportunity to create it. To publish it.…
8 years ago
How to get the most out of a video production budget: Video Production Tips
Want to get the most out of your next video production budget? The answer may be counterintuitive. Tell your company…
8 years ago
Video Production Tip for Creatives
Video production Tip for Art Directors, Copywriters and Creative Directors Our favorite video production tip for creatives comes from an…
8 years ago
Producing for the new advertising reality: Complex media production
Agency producers have it tougher than ever with the new reality of complex media production. Back when we first got…
8 years ago
Maybe you don’t want to produce a commercial with us.
We want to get this out and in front of everyone just to make sure there are no possible misunderstanding…
9 years ago
Commercial Production Tips: No, that’s not a shotgun microphone
Many people, even people in the commercial production business, assume the microphone at the end of a boom pole is…
9 years ago
Quick Commercial Production Tips: Why so expensive?
What makes your commercial production so expensive? Even among industry professionals there's often a disconnect on why things cost as…
9 years ago
Bidding Commercials and Video Production
Bidding commercials and video production can be a very frustrating process and can feel sometimes like it's hardly worth the…
9 years ago
Quick Commercial Production Tips – Casting commercials
This is probably one of the simplest tips. Yet I've seen ignored over and over again. When casting commercials, cast…
9 years ago
Georgia Film production hits tipping point. Now what?
I moved from Los Angeles to my hometown of Atlanta in 2001. Not because I was following a trend or…
10 years ago
New Commercial Production: BayPort Credit Union Spot
A new commercial produced by Fluid breaks this week. This marks the second time Fluid and helmer Jimmy Gilmore has…
10 years ago
Quick Commercial Production Tips: Understanding RAW workflow in commercial production
To get the most out of RAW files doesn't necessarily mean having a lot of technical knowelege. Know the basics and about…
10 years ago
Fluid Produces Web Commercial
Fluid Films is proud to have produced a new Web commercial for MLT Creative and their client HRTPV. HRTPV is…
10 years ago
Fluid Produces Print and TV Campaign For Samaritan House
We're very proud to have worked with Samaritan House Virginia and The Merridian Group in Virginia Beach, VA on a…
10 years ago
Quick Video Production Tips: Two cameras are better than one.
Some video production tips are pretty simple. Never use just one camera when on video production. There are a lot…
10 years ago
Some Not So Obvious Reasons Your Video Production Came Out Sucky
Great video production is hard and it takes a lot of skill to achieve. There are a lot of reasons…
10 years ago
Quick Production Tips: Five tips to casting the right actors
Casting can be one of the most difficult gut wrenching parts of any film and video production. Many times it…
10 years ago
Quick Video Production Tips: To Lav or Not to Lavaliere
So when should you use a lavaliere microphone? The short answer: you should use one whenever possible but in conjunction…
10 years ago
Healthcare Commercial Production
Last year we produced four healthcare commercials with Agency Creative Director, Tim Holt of Marker3 Advertising in Virginia Beach, VA…
10 years ago
Quick Production Tips: The “We’ll fix it in post” white lie
So much can be accomplished in post these days it's hard to completely dismiss the offhand "we'll fix it in…
10 years ago
Quick Production Tips – Don’t skimp on sound
Don't skimp on sound. It may be more important than your camera. It's often thought in film and video production…
10 years ago
Quick production tips. The LED lighting controversy, what you should know
LED lighting: What you should know about the pluses and minuses. As a producer, it's important to know the benefits…
10 years ago
Quick Production Tips – Plan for problems
Plan for problems so you can overcome them on your next shoot. Motion picture and video production requires a tremendous…
10 years ago
How companies can win with content development
How to win with content development Too often corporate content development is produced because someone has decided that it's a…
10 years ago
Super Bowl Spot Wrap-up 2014
Super Bowl Spot wrap up including the best and the worst from 2014 Well, the game was a blow out…
10 years ago
Super Bowl 2014 Advertising Commercial Predictions
This years Super Bowl advertising will certainly contain a several surprises and letdowns. Budweiser looks to be doing more of…
10 years ago
Is 4k content a opportunity for marketers?
2014 appears to be the year that 4K televisions have hit the mainstream. Too bad the content availability doesn't yet…
10 years ago
It’s 2014 so now what? More content marketing of course.
Will 2014 be the year of content marketing? A lot of the same sort of predictions are being bandied about…
10 years ago
Doing it on the cheap. Cheap video is no easy way to live.
Producing cheap video is no way to live or market your brand. But sometimes it's unavoidable. Doing it on the…
10 years ago
Fluid Films celebrates the holidays with City of Refuge
Every year, Fluid Films celebrates the holidays by donating our services and the concern comes up on how to best…
10 years ago
Fast and Furious Movie Halts
Looks like Fast Furious movie will not continue production in Atlanta anytime soon following the tragic death of Viagra Paul Walker.…
10 years ago
“Brand content series.” Hulu to produce branded content.
Actor, Comedian and Jim Rome caller, Jay Mohr will host a new game show program on Hulu next year. This…
10 years ago
Georgia’s tax credit has built a large creative community
Georgia's creative community owes a debt to the film production tax credit. Over the last several decades metro Atlanta and…
10 years ago
Georgia film industry spends 933 million in revenue
Well the numbers are in and things are looking pretty good for the Georgia film industry. According to the AJC,…
10 years ago
How to produce a mixed media shoot. Getting stills from your next video shoot.
There's a lot of production overlap that happens when shooting video and shooting stills for a campaign. When possible, it…
10 years ago
Harmony Television Commercial Shoot
Fluid Films produces television commercial shoot with Alliance Theatre and Barry Manilow. The Alliance Theatre needed a television commercial shoot…
11 years ago
Fluid Shoots Manilow Electronic Press Kit
The Alliance Theatre asked us to help them create an electronic press kit for their latest show featuring a score…
11 years ago
Block Buster Flops – A lesson for content marketers?
We're halfway through the summer of 2013 and it's been a bloodbath for Hollywood thus far. There have been major…
11 years ago
Commercial Production In Six Easy Steps
Getting the most out of a commercial production can be hard. That's why we're providing these easy to follow steps.…
11 years ago
How to make a video viral
Note the heading is not how to make a viral video. "Viral video" is one of the industry's most misleading…
11 years ago
Good Thinking Atlanta
Back in February we created a video for one of our favorite local charities, Good Thinking Atlanta. One that helps....…
11 years ago
The impending 4K video revolution. Marketers need to get ahead of the curve.
A 4K video revolution has started and few marketers have taken note. The screen resolution of a MacBook pro retina: 2880-by-1800…
11 years ago
2013: The year of Red
Wondering what the year of RED is all about? The future and 4K content acquisition. In 2012 we did an…
11 years ago
What does Peter Jackson’s Hobbit mean for the future of film and video production?
By all accounts, Peter Jackson's Hobbit has been a remarkable event similar to that of Avatar. It introduced new state-of-art…
11 years ago
Are you up to the challenge? Web video marketing is getting more complicated.
Just a few years ago, Web video marketing was new and confined mostly to on site video and a random…
11 years ago
How long should your web video be?
How long should your web video be? Most marketers don't know. One of the great things about creating television commercials…
11 years ago
The meaning of professional
One of the frustrations of working as an agency copywriter is having ones writing constantly criticized by people who are…
11 years ago
Why we’re not videographers
Sure, we shoot "video" but we're not videographers. So why does it matter? Sometimes when we talk to new and…
11 years ago
Non-Profit video for City of Refuge
Over the past several months, we've been working with Atlanta's City of Refuge to develop a non-profit video that to…
11 years ago
Content marketing. It is all about great content.
Content marketing has been around as long as advertising. Since you're reading a blog, you probably aren't even old enough…
12 years ago
The five keys to video content marketing
"Content marketing" seems to on the tip of everyone's tongue I talk to who is involved with marketing B2B brands.…
12 years ago
Does your brand need an anti-hero?
Superman. Wonder Woman. Captain America. None of them an anti-hero. Heroes, all. Multi-dimensional? Not so much. They stand for good.…
12 years ago
Video Production Pricing for a New Economy
Part of the vision of Fluid Films is the recognition that the needs of video production clients is different than…
12 years ago
Amazon Fire is no iPad Killer but that’s beside the point. Old media should take notice.
While the tech writers and media pundits debate the tech specs of the new Amazon Fire vs the Apple iPad,…
13 years ago
Are you ready for the opt in era? It’s time for a branded content stragegy.
Take a quick look at your marketing plan. Does it include anything that isn't an interruption for your customer? A…
13 years ago
What is Branded Storytelling? Your future.
Storytelling emerged from the mists of time with cavemen recounting tales of bringing down mammoths around flickering camp fires. Now…
13 years ago
Professional Production. Leaner. Meaner.
Fifteen years ago I rolled up to my first agency shoot, as a copywriter, and there were five semis, even…
13 years ago
Google Buys Motorola. One more sign of a mobile future
Today's business news starts with the announcement of Google's intention to purchase Motorola's mobile unit. The article says a lot…
13 years ago
Cable ditchers aren’t lost to marketers. Brand story telling is the future.
Grim statistics for cable TV providers are rolling in with quarterly numbers. Cable ditchers have created a continued down economy…
13 years ago
Why you should care about mobile video
The average American spends over an hour a day interacting with the phone, much of that time is spend wacthing…
13 years ago
The content strategy
An intelligent video content strategy is essential for success. Build it and they will come is how the famous line…
13 years ago
What is your business Facebook Page missing? Video.
If you want your business Facebook page to have reach and grow, you have to have something worth sharing. Fortunately…
13 years ago
Online video makes us all story tellers again.
Before mass media, average people were story tellers. It didn't require huge production and budgets to get your vision heard.…
13 years ago
How long should a web video be?
Just how long should your web video be? The answer is short – shorter than you think. We understand that…
13 years ago