Movie premieres, press junkets, album launches, book tours — when talent comes through Atlanta, someone has to capture it properly. That’s EPK work: electronic press kits that feed entertainment news, social channels, and marketing campaigns. Here’s what goes into doing it right.
What an EPK shoot actually involves
EPK coverage moves fast and doesn’t forgive mistakes. A typical day might include:
- Red carpet arrivals — talent walks, poses, and keeps moving; you get one pass
- Junket interviews — round-robin press interviews, often 5 minutes per outlet, back to back for hours
- B-roll and behind-the-scenes — the material that makes the package feel alive instead of canned
- Sound bites that actually work — clean audio in chaotic environments, which is harder than it sounds
Miss the moment and there’s no second take. The crew has to be experienced enough to nail it the first time.
The crew and the kit
A solid EPK crew is compact but complete:
- Camera operators — often two: one locked on the interview, one roaming for b-roll and arrivals
- Audio — dedicated sound mixer running wireless lavs plus a boom, because red carpet audio is a war zone of crowd noise, PA systems, and competing crews
- Producer / DIT — managing media, backing up cards, and keeping the day’s mountain of footage organized
On the gear side, Sony camera packages are the standard — networks and studios expect Sony’s color science and codecs, and files need to cut cleanly with everyone else’s coverage from the same event. Matching what the other outlets are shooting isn’t vanity; it’s what makes your footage usable in a shared media environment.
Add professional lighting for the interview setup (junket rooms are notoriously ugly), wireless systems that can handle RF chaos, and enough media and batteries to run all day without a card swap at the worst moment.
Why Atlanta — and beyond
Atlanta’s a regular stop for premieres, tours, and productions — and a lot cheaper to crew locally than to fly a team in. A local EPK crew knows the venues (Fox Theatre, Cobb Energy Centre, the hotel ballrooms that all look the same), knows where to park the truck, and knows which loading dock security will actually let you use.
And when the junket isn’t in Atlanta, we travel. Our EPK crews regularly cover events across Tennessee, Alabama, and the Carolinas — Nashville, Charlotte, Charleston, and beyond — bringing the same full package on the road.
What you get at the end of the day
Raw or cut — your call. Most EPK clients want organized, labeled media delivered fast: cards handed off on site, drives shipped, or uploads overnight. If you need selects pulled or a sizzle cut, that’s post-production we handle in-house too.
Fluid Films crews EPK shoots across Atlanta, Tennessee, Alabama, and the Carolinas — junkets, premieres, and behind-the-scenes coverage with Sony camera packages, pro audio, and experienced operators. Get in touch with your event dates.
Frequently asked questions
An electronic press kit is a short promotional video package — typically interviews, behind-the-scenes footage, and b-roll cut together for press, distributors, and streaming platforms.
Interviews with key talent, behind-the-scenes coverage, and b-roll of the production — captured by a crew sized to the project, usually camera, sound, and a producer.
A standard EPK edit takes a few days to a week after the shoot, depending on the amount of footage and rounds of revisions.
EPK shoots start at $2,800 and go up depending on crew size, gear, and whether editing is included.