It seems like just last year website video was optional. Now with fiber optics cable and LTE wireless, everyone expects video on a website they’re visiting and want to see a video demonstration of a product they’re buying. Video on your website is no longer optional.

Website video on laptop

Fortunately, if you’re willing to spend upfront, you can schedule a video shoot to get most of it taken care of upfront. If you plan well, you may be able to cover social media video in the same shoot. A great overview of your product can be featured on  your Facebook page. A shorter video could be edited and posted to instagram. You can keep them fresh with unique edits using similar footage and slightly different information.

To discuss strategies for an effective website video plan, just reach out to us for a quick discussion.