Producing a corporate video is easy. Producing a good one on budget isn’t.
What should you know if you want to cost-effectively produce a good corporate video? You should leverage trust, creativity and questions to your advantage.
Work with people you trust. When you trust someone you know they’re spending your money efficiently. Since video production can require a large amount of labor it’s important you trust the person making the decisions about labor, equipment and other expenses.
If you’re not the creative type, work with people who are so that you can make sure end up producing something that captures your audiences attention and holds it. And even better, motivates them. Working with a dedicated marketing writer who understands the medium can improve the quality of video greatly.
Ask questions about what can be cut or what can be added cost effectively to make the video better. For example do we need craft services if we’re shooting a series of interviews? Maybe or maybe not? Would a makeup artist and stylist be a inexpensive way of increasing the production value? Ask questions about the line items and see if they left anything out and why.
Producing a corporate video should be a fun and rewarding experience. Follow the above advice and you’ll be well on your way. Want to learn how we can help, contact us here.