Stills and Video

The hybrid shoot

Actors talking to art director on set of healthcare commercial

We have experience working with outside shooters, strong relationships with commercial photographers and experience capturing stills too. These shoots are often called hybrid shoots, where your resources are shared between the photography production and video production. Actors, models, wardrobe, props and makeup are used for both mediums saving your production significant money and often times better production value.

As a bonus, since we shoot with RED in over 4K resolution, stills can be directly pulled from your footage and used as part of your campaign.

How a hybrid shoot works

Basically it works the way any other shoot does except everyone works a little harder to make sure both needs are being met. Our producer can either bring in one of our trusted photographers or collaborate with your photographer’s producer. Then both teams work together to bring in all the resources, book locations, hire actors and models and decide which equipment to share. It’s a process that can save a lot of time and money but also requires a great deal of planning. We think it’s well worth the effort.

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