If you want your business Facebook page to have reach and grow, you have to have something worth sharing. Fortunately there’s on thing that’s matching Facebook’s growth – online video.

The growth of online video is explosive. Consumers are not only watching more, they’re demanding it. Give them something they enjoy and not only will they thank you, they will share it.

So where do you start? You start by digging in and figuring out what your customers are interested in, are sharing and where your business intersects.

Use Facebook’s API to host professional live video on Facebook

Maybe you’re a tool company and you share how-to videos. Or you’re a bank and you share a series of videos about retirement planning.

You’ll want to keep YouTube content fairly short. However, with Facebook Watch, longer content is starting to become part of the picture. The key to getting the right video length is to get an understanding of your audience by interacting with them. Start by aksing them what they’d like to see, then give them something to test. Over time you’ll gain an understanding of what they want to see and also what drives engagement and sales for your business.

You will then be able to continually create branded video content that is entertaining and sharable within the Facebook community. Want to learn more about optimizing your Facebook Business Page with video? Contact us today!